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Keurig® Single-Cup Brewer Recognized for Outstanding Design

Other Topics: Gourmet Coffee Distributor, Specialty Coffee

Keurig, Incorporated
July 15, 2008

Keurig’s B3000 Receives Excellence in Design Award from appliance DESIGN Magazine

Reading, MA -- Keurig, Incorporated, a subsidiary of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), announces that its B3000 commercial single-cup brewer has received a Silver Excellence in Design Award from appliance DESIGN magazine.

Keurig’s B3000 brewer was recognized in the Commercial/Vending Appliances category of appliance DESIGN’s 21st Annual Excellence in Design competition. An independent panel of industrial design experts evaluated entries based on aesthetics, human factors, innovation, and technical merits. Award-winning products exhibited sophisticated technology, intuitive features, an eye-catching appearance, and a focus on consumer convenience.

The Keurig® brewing system and proprietary K-Cup® portion packs were first introduced in offices in 1998 and were highly successful due to the system’s speed, convenience, and gourmet-tasting coffee. The B3000 brewer is designed for large offices where back-to-back brewing by several people is the norm. The brewer makes a fresh cup of coffee in less than a minute and includes features such as direct line water plumbing, multiple brew sizes to vary brew strength, and automatic K-Cup ejection and storage. The brewer is also vending compatible.

“The B3000 brewer offers the most advanced single-cup brewing technology, and the design of the product garners raves from our distributors and customers,” said Dave Manly, VP of Marketing at Keurig. “We’ve succeeded in creating a bold, distinctive look for our brewers, while making it easy to brew gourmet coffee, tea or hot cocoa one cup at a time.”

Keurig leads single-cup brewing in both the home and office. With the Keurig single-cup brewing system, users can choose their favorite coffee, tea or hot cocoa packed in the patented K-Cup portion packs, brew a single cup at the touch of a button, and enjoy a gourmet cup with no mess or clean-up. Keurig provides a range of brewing solutions, available from over 450 Office Coffee Distributors, for small, medium, and large offices. For the home, Keurig brewers and K-Cups are available at over 10,000 retail stores, including Target, Bloomingdale’s, Bed, Bath & Beyond®, and other premium retailers.

About Green Mountain Coffee Roasters, Inc.
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® single-cup brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.
 

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