Specialty Coffee Roaster Delights Illinois Tea Lovers With
The Simple Leaf Premium Tea
Coffee Shop Chain,
Coffee Bite-Sized Treats
Pekoe Tips, Inc.
March 29, 2007
Addresses growing demand for specialty tea by offering
six fresh varieties of premium loose tea for take-home
enjoyment or cozy in-café tasting.
Chicago, IL -- Pekoe Tips, Inc., provider of The
Simple Leaf brand of tea, today announced that
Leaves-n-Beans Roasting Company, one of Illinois' finest
specialty coffee roasters, is now offering customers six
delicious varieties of The Simple Leaf gourmet loose-leaf
tea. Leaves-n-Beans is making it easier than ever for
customers to experience fresh, specialty tea as demand for
the drink continues to increase.
to an industry trade group, the Tea Association of the USA
-- tea sales in the United States are now approximately
four times what they were a decade ago -- about $6.2
billion annually. Fueling this rise is the belief in tea's
numerous health benefits and a desire for a quality
product. Recent research in the scientific community has
explored the potential health attributes of tea. Many
scientists now agree that tea, because it has a high
occurrence of antioxidants, may contribute positively to a
Leaves-n-Beans customers are able to choose from some of
the most fresh and distinctive single-estate leaf teas
from the regions of Darjeeling, Assam, Nepal and Himachal
Pradesh. Patrons can enjoy a fantastic tea experience in
the cozy and relaxing atmosphere of the Leaves-n-Beans
café or even purchase a pouch of tea to take home.
"We are seeing increased demand for tea in our cafes and
are very excited about serving The Simple Leaf gourmet
brand," said Lori McCombs, owner and president of
Leaves-n-Beans Roasting Co. "Our customers will now
benefit by having an exciting new selection of gourmet
loose-leaf teas to take home or enjoy in our cafe."
Six varieties of The Simple Leaf tea are available at
- Mountain Malt:
A bold, malty and truly distinctive black whole leaf tea
from the Assam valley in India. This is a perfect
breakfast tea and goes well with milk and a dash of
- Viva en Verde:
An earthy and refreshing green tea from the Dooars
region in India. The dark leaves produce a bright cup of
tea that is perfect for a mid-afternoon treat.
- Honeybee: A
gentle hand-rolled oolong tea with a trace of
honeysuckle aroma from the all-natural Meghma tea estate
in Nepal. Honeybee also makes a perfect iced tea.
- Mamma Mia: This
prized Darjeeling black tea has wonderful floral
undertones and a light muscatel aroma. It's from the
top-rated Jungpana estate.
- Maharani: A
delicate green tea with long rolled leaves from the
Dharamshala tea estate in Himachal Pradesh, India. It's
pleasing, refreshing and makes a perfect evening tea.
- Wah!: Another
Himachal tea, Wah is a fragrant black tea that is grown
in the Kangra valley in Himachal Pradesh. It brews up a
light and lemony-yellow cup that can be savored all day
Leaves-n-Beans marks a key milestone in making the image
of premium tea friendlier and more accessible to consumers
across the country," said Nikhil Roychowdhury, founder and
president of Pekoe Tips. "Fine tea can be such a complex
drink, much like fine wine. Often when we speak to
customers they tell us that they are turned off by what
they perceive to be an elitist marketing approach on the
part of many tea companies. That's why we're doing all we
can to make sure that we put a friendlier face on gourmet
tea. We'd rather focus on freshness and taste, than fancy
In preparation for the launch, Pekoe Tips conducted a
tasting and brewing workshop for the staff and employees
of Leaves-n-Beans. "One of the keys to successfully
serving gourmet tea in a retail setting is to make sure
that employees are educated and excited about the tea they
serve, its origins, and how to prepare it. When a customer
requires a helping hand, a knowledgeable salesperson can
do a lot to enhance his or her experience and keep the
customer coming back. Offering tea training and education
to clients like Leaves-n-Beans is a core part of our
offering. We're not selling a commodity, we're providing a
true sensory experience," Nikhil adds.
About Leaves-n-Beans Roasting Co.
Leaves-N-Beans Roasting Co. has been in the coffee and tea
business for over 20 years. It currently offers more than
70 different coffees from all over the world. These
coffees include single origins, blends, Certified Fair
Trade & Organics, flavored and water processed
decaffeinated coffee as well. Roasting in the tradition of
a vintage drum-style micro-roastery, we are a small batch
roaster assuring attention to detail and freshness. We
back up our fresh coffee offerings with a focus on our
customers; paying as much attention to our customers as we
do the coffee we supply them. In addition to our standard
menu of coffees, we can also duplicate a favorite blend or
flavored coffee. At Leaves-N-Beans Roasting Co. we
continuously strive to offer the latest and most popular
flavored coffees available. If you would like more
information about our wholesale program please contact
Lori McCombs at lmccombs @ leavesnbeans.com. Additional
information can also be obtained from the Leaves-n-Beans
website at http://www.leavesnbeans.com.
About Pekoe Tips, Inc.
Pekoe Tips was founded in 2006 with one simple goal: to
help people appreciate the inherent simplicity of a great
cup of tea. Based in Chicago, Illinois, Pekoe Tips, Inc.
markets several varieties of fresh, premium whole-leaf tea
under The Simple Leaf brand name. Through direct
relationships with tea growers, blenders and tasters,
Pekoe Tips is able to import and deliver high quality
fresh tea to consumers and specialty retailers alike.
Pekoe Tips is committed to strategically growing its
business and enhancing its offerings while maintaining an
unrelenting focus on total customer satisfaction. For more
information about Pekoe Tips and The Simple Leaf tea,
please contact Nikhil Roychowdhury at info @
thesimpleaf.com. Additional information can also be
obtained from The Simple Leaf website at http://www.thesimpleleaf.com.