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Coffee and npower Create a Winning Combination

Other Topics: Signature Coffee Blends, Coffee Funding

npower
March 22, 2007

London, England -- npower’s support of Macmillan’s World’s Biggest Coffee Morning (WBCM) has been awarded the prestigious 2007 Hollis Sponsorship Award in the Charity and Community category, pipping three other nominations to the post. The presentation was at London’s Savoy Hotel earlier this evening.

The WBCM campaign is the third in which npower has been closely involved. The award recognises the company’s long-term partnership with Macmillan Cancer Support and its active engagement of staff and customers, raising awareness and funds across all 60 npower sites in the UK. The subsequent 10% increase in consumer recognition of the npower brand and four per cent increase in the number of customers who believe npower is ‘putting something back into the community’ were appreciated by the judges as valuable business benefits for npower, one of the UK’s leading energy providers.

One of the most successful facets of the campaign has been the extensive staff involvement achieved year-on-year. Each year, staff motivation is critical both to the success of the campaign and the fund-raising (around £180,000 has been donated to the charity through WBCM since 2004). Activities including head-shaves, fancy-dress cricket matches, themed cake bakes, coffee quizzes and a ‘scrap heap challenge’ for engineers – machines to carry a cup of coffee safely and securely were designed and created – have encouraged npower employees to get involved in the event and have fun doing so.

Carol Hart, npower’s community involvement manager, collected the award saying: “We’re delighted to win. It’s wonderful recognition of what is achieved by npower staff and customers. This year, we are also principal sponsor of the charity’s Walk Wonders event.”

Notes to Editors:
  1. npower is the UK's largest electricity supplier and draws on 50 years experience in supplying electricity and gas. npower offers a range of essential home and business services to 6.8 million customers across the UK.
  2. npower is the supplier of green energy to the new Wembley Stadium, the Millennium Stadium and the Liberty Stadium in Swansea.
  3. npower sponsors the Test Match Series in England, Women's Test Series, the Twenty20 Cup and Village Cup. npower also has an affinity deal with Norwich City Football Club.
  4. Through its clean electricity product npower Juice, npower is the only supplier to offer electricity from renewable sources at no extra cost.
  5. npower was the official energy partner to Comic Relief's 2007 Red Nose Day appeal.

About Macmillan Cancer Support:
Macmillan Cancer Support improves the lives of people affected by cancer, providing practical, medical, emotional and financial support. Working alongside people affected by cancer, Macmillan works to improve cancer care. One in three of us will get cancer. 1.2 million of us are living with it. If you are affected by cancer Macmillan can help.

 

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