Peet's Coffee & Tea Marks 41 Years
Other Topics: Coffee
Funding, Coffee Award
Peet's Coffee & Tea, Inc.
March 28, 2007
Emeryville, CA -- Peet's Coffee & Tea, Inc. (Nasdaq:
PEET), a specialty coffee roaster and marketer, today
kicked off its 41st Anniversary with two special signature
blends, one of coffee and one of tea, available throughout
its retail stores, home delivery service at www.peets.com
and selected grocery stores nationwide, for the next eight
- Customers can also
purchase limited-edition commemorative merchandise and
sampler gifts. Additional information is available
online at www.peets.com, or by phone at 1-800-999-2132.
"Over the years, Peet's
has maintained a rigorous commitment to offering
handcrafted quality and freshness in every cup," said Pat
O'Dea, Peet's president and CEO. "We are proud to
celebrate our 41st year and continue to uphold our
tradition of artisan roasting in small batches," he added.
Peet's 2007 Anniversary Blend Coffee
This year's Anniversary Blend coffee is inspired by two
exotic East Africa coffees and a new arrival from Central
America, combined with the strength of Papua New Guinea
beans. It is a coffee in balance, with a satisfying mid-
palate, a wealth of fruit and a brown sugar sweetness.
"It is New Guinea that brings this together," said Doug
Welsh, vice president, coffee, Peet's Coffee & Tea, Inc.
"The smoothness of this classic, full and complete coffee
does wonders in the blend, supporting the more aromatic
coffees and rounding them out."
While not all New Guinea coffees have this quality, Welsh
explains, there is an estate which consistently produces
one of the most satisfying coffees — Bunum-Wo, with whom
Peet's has been doing business for more than 30 years.
Recently, Peet's partnered with the families of this
isolated community to construct the Butterfly School,
which now provides education and health services to young
children and the entire community on the estate. A portion
of proceeds from this year's Anniversary Blend coffee will
be donated to support the school and community.
Peet's 2007 Anniversary Breakfast Blend Tea
The foundation of this year's Anniversary Breakfast Blend
tea is "Himalayan Orange," a brisk, floral, sweet and
complex tea from the tea garden Jun Chiyabari, in the
Dhankuta district of eastern Nepal.
"Since this is Peet's first ever purchase of Nepal tea, we
wanted to give it an extra measure of recognition," says
Eliot Jordan, director of tea, Peet's Coffee and Tea, Inc.
"The other teas in this blend, Hong Tao Mao Feng from
China; and a pair of Sri Lanka teas from the Ratnapura
district, combine with the Nepal tea to create a brewed
cup with bright floral aromatics and brisk, tangy flavors
with a lingering caramel sweetness," Jordan explained.
Aabout Peet's Coffee & Tea, INC.
Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea,
Inc. is a specialty coffee roaster and marketer of fresh,
deep-roasted whole bean coffee for home and office
enjoyment. Peet's fresh-roasted coffee, hand-selected tea
and related items are sold in several distribution
channels including specialty grocery and gourmet food
stores, online and mail order, office and restaurant
accounts and company-owned stores throughout the United
States. For information about Peet's Coffee & Tea, Inc.,
visit www.peets.com or call 1-800-999-2132. Peet's Coffee
& Tea, Inc. shares are traded under the symbol PEET.
This press release contains statements that are not
based on historical fact and are "forward-looking
statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements
are based on management's beliefs as well as assumptions
made by and information currently available to management,
including financial and operational information and
current competitive conditions. As a result, these
statements are subject to various risks and uncertainties.
The Company's actual results could differ materially from
those set forth in forward-looking statements depending on
a variety of factors including, but not limited to, risks
arising from accounting adjustments; the Company's ability
to implement its business strategy, attract and retain
customers, and obtain and expand its market presence in
new geographic regions; the availability and cost of high
quality Arabica coffee beans; consumers' tastes and
preferences; and competition in its market as well as
other risk factors as described more fully in the
Company's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for
the year ended January 1, 2006. These factors may not be
exhaustive. The Company operates in a continually changing
business environment, and new risks emerge from time to
time. Any forward- looking statements speak only as of the
date of this press release.