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POM Wonderful(R) Introduces POMx(TM) Iced Coffee

Other Topics: Coffee Business Management Solution,

September 8, 2008

All-Natural POMx Iced Coffee Provides Consumers with a 'Healthy Buzz' - A Stimulating Combination of Antioxidants and Caffeine LOS ANGELES, Sept. 8

LOS ANGELES - POM Wonderful announces the launch of
POMx Iced Coffee, available exclusively in New York City and Whole Foods
Markets in the Northeast and North Atlantic States. With a potent dose of
caffeine and healthy antioxidants, POMx Iced Coffee is a sophisticated energy
drink for consumers who seek an energy boost but who typically avoid the
excess sugar and artificial ingredients associated with carbonated sodas,
coffee beverages and energy drinks.

POMx Iced Coffee does not include or taste like pomegranate juice, but
comes in two creamy and delicious flavors: Cafe au Lait and Chocolate. POMx
Iced Coffee is made with all-natural ingredients including Italian-roasted
Arabica coffee beans from Rainforest Alliance Certified(TM) farms, which meet
strict environmental, ethical and economic standards; milk from cows not
treated with synthetic Bovine Growth Hormone (rBGH); organic cane sugar and

Each bottle of POMx Iced Coffee contains a Healthy Buzz -- a stimulating
175mg dose of caffeine and enough POMx to equal the antioxidant power of an
8 oz. daily dose of POM Wonderful 100% Pomegranate Juice. POMx is an ultra
potent pomegranate antioxidant supplement made exclusively by POM Wonderful
through a patent-pending process from pomegranates grown in their central
California orchards. Because of the high level of naturally occurring
polyphenol antioxidants found in Wonderful variety pomegranates, POM Wonderful
Pomegranate Juice and POMx have been shown through clinical studies to be
beneficial for optimum health, particularly in regards to heart and prostate

Sold in a 10.5 oz. single-serving bottle, POMx Iced Coffee has a suggested
retail price of $2.99. To find out more about POMx Iced Coffee, visit

About POM Wonderful
POM Wonderful is the largest producer of California Wonderful pomegranates
and the company exclusively grows and sells this variety. POM Wonderful's
pomegranates grow in central California, in the sunny San Joaquin Valley.
Fresh pomegranates are in season from October through January and November is
National Pomegranate Month.

POM Wonderful also juices its fresh pomegranates to make its delicious,
all-natural POM Wonderful Pomegranate Juice and POMx, the most potent,
antioxidant-rich pomegranate extract available. POMx is available exclusively
in POMx Iced Coffee, POM Tea, POMx Pills and POMx Liquid. POM Wonderful
Pomegranate Juice and POM Tea are available year-round in the refrigerated
section of produce departments in supermarkets and grocery stores nationwide.
POMx Pills and POMx Liquid are available at http://www.pompills.com. To learn
more, visit http://www.pomwonderful.com.

About Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure
sustainable livelihoods by transforming land-use practices, business practices
and consumer behavior. The Rainforest Alliance Certified(TM) seal appears on
products, like coffee, that come from farms in compliance with the standards
of the Sustainable Agriculture Network, a coalition of non-governmental
organizations (NGOs) for which the Rainforest Alliance serves as the
secretariat. Certification promotes sustainable farm management and
incorporates a range of environmental, social and economic standards,
including water and soil conservation, wildlife protection, housing and
healthcare for farm workers. Children of farm workers are given access to
education and workers benefit from a cleaner, safer, more dignified workplace
where their rights are respected.

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