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Celebrities Go Green with Eco-Friendly Coffee

Other Topics: Flavored Iced Coffee, Fair Trade Coffee Roaster

Sanani Coffee Company
April 21, 2008

Sanani’s Original Mocha Coffee in “Earth Day in Hollywood” Gift Bag.

Plano, TX -- Environmentally-conscious movie stars, recording artists and other celebrities will receive a taste of eco-luxury this coming Earth Day when Distinctive Assets distributes Sanani, The Original Mocha Coffee®, in its inaugural “Earth Day in Hollywood,” Gift Basket

The exclusive coffee, which was given away in this year’s “Everybody Wins at the Oscars” Gift Basket caught the attention of Distinctive Assets, because the cultivation methods used to produce the high-priced beans have not changed in over 400 years and do not involve pesticides.

“Coffee grown in soil that has never been touched with harmful chemicals is exactly the type of product we want included in our Earth Day in Hollywood celebrity gift bag,” said Lash Fary, Founder of Distinctive Assets “Because it’s naturally organic, it has the type of distinctive flavor that celebrities will appreciate.”

The socially-conscious and highly-exclusive coffee brand was first introduced to the celebrity market through custom limo designer Becker Automotive, which includes a box of Sanani with each limo they deliver. Sanani was later named the official coffee of Lazzara Yachts and recently earned mention as a FrontRunner in the esteemed luxury magazine Robb Report.

Sanani Coffee Company CEO Tariq Ausaf said that, in addition to its rich flavor and historic significance, the naturally organic cultivation methods attracted him to Yemeni mocha coffee.

“The fact that this is the same coffee prized by Rousseau, Voltaire and other notables is enough to stir serious interest, but I also wanted a coffee that was grown using environmentally-friendly techniques,” Ausaf explained. “While it’s important to provide a superior product, we also need to have a positive impact on our planet.”

About Distinctive Assets
Established in 1999, Distinctive Assets provides celebrity placement, product introduction and branding opportunities within the entertainment industry. Their services also include Public Relations, Event Production and Corporate & Personal Gifting for every occasion.

About Sanani Coffee Company
Dallas-area Sanani Coffee Company ( produces an exclusive designer luxury coffee using the highest grade mocha beans from the Bani Mattar region of Yemen. Sanani’s all natural coffee is produced using methods that have remained unchanged for centuries and air-ships them to the USA to maintain the rich, fresh taste that defines the Sanani Original Mocha Coffee experience. A 250-gram (8.8 oz) box of Sanani, The Original Mocha Coffee, retails for $24.00. To learn more about genuine Yemen mocha coffee, please visit the Sanani Coffee Company website.

The “Everybody Wins at the Oscars®” Nominee Gift Bag has no affiliation with A.M.P.A.S or any official Academy Awards gift bag.

Celebrities receiving the “Earth Day in Hollywood” Gift Basket include:
Cameron Diaz Bradley Whitford Jane Kaczmarek Justin Timberlake Bill Maher Hugh Hefner Jake Gyllenhaal Barbra Streisand Leonardo DiCaprio Melissa Etheridge Sheryl Crow Orlando Bloom Tobey Maguire Drew Barrymore Ellen DeGeneres Kathy Griffin Tyra Banks Bette Midler Julia Louis-Dreyfus George Clooney Sting Teri Hatcher Robert Redford Alicia Silverstone Ricky Martin Kate Bosworth

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