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PEMCO Insurance and Tully's Coffee Team Up to Make Coffee Orders Count - For Children's Hospital

Other Topics: Coffee Trade Documentary, Coffee Production, Coffee Market

Tully's Coffee
February 18, 2008

Seattle, WA -- Placing a "super-long coffee order," a quirky trait shared by many Northwest residents, will now make a difference for Children's Hospital and Regional Medical Center.

Beginning March 21, PEMCO Insurance will donate $1 to Children's Hospital for every Tully's Coffee customer who nominates a preferred "super-long coffee order" -- those unique concoctions made up of seemingly incongruous ingredients and commands -- in weekly enter-to-win contests.

The contests are part of a six-week promotion between PEMCO Insurance and Tully's Coffee that highlights the "Super-Long Coffee Orderer" character from PEMCO's "We're A Lot Like You. A Little Different." ad campaign, which connects us as a community through tongue-in-cheek parodies of local residents' traits.

"We're excited to partner with Tully's Coffee to support Children's Hospital in its mission to prevent, treat, and eliminate pediatric disease," said PEMCO spokesperson Jon Osterberg. "Like PEMCO, Tully's is a locally based company, and this promotion is a great opportunity to extend many of our shared Northwest values."

In addition to helping raise money for Children's, those who nominate their "super-long" orders will have a chance each week to win a Tully's gift bag and $100 gift card compliments of Tully's. At the end of the six-week promotion, PEMCO will make a $10,000 donation to Children's Hospital in all six winners' names.

To kick off the promotion, KMTT "The Mountain" radio station (103.7 FM) will broadcast live from Tully's flagship store at 4th Avenue and Union Street in Seattle on Friday, March 21. During the 6 a.m. - 10 a.m. broadcast, participating Tully's stores will offer lattes for $1.03, and the first 103 customers to the flagship store can enjoy a latte for free.

"People around the Northwest are known as coffee lovers, and we're individualistic," Osterberg said. "Often times our coffee orders express our unique quirks. Short and simple drink orders are a rarity -- now it's all about how many shots, packets and pumps you can get."

To qualify for the weekly prizes, Tully's customers must simply fill in their unique "super-long" coffee order on entry forms, perhaps while waiting for the person in front of them to finish what seems more like a short speech than a coffee order. Completed entry forms can be dropped in jars found in participating Tully's stores throughout the Northwest.

Tully's will select winners on a weekly basis, and the winning entries will be featured at http://www.werealotlikeyou.com, along with other recognizable Northwest types like the Recumbent Bicycle Commuter, Green Lake Power Walkers, and Blue Tarp Campers.

"Children's is honored to have been selected by PEMCO and Tully's as beneficiary from this wonderful collaboration," said Peggy Walton, chair of Children's Hospital Board of Trustees. "The Northwest is a generous community and we think this promotion will creatively inspire folks to support patients and families in our area."

About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, life, and umbrella insurance to Washington state residents. PEMCO Insurance is sold by community agents throughout the state and through PEMCO offices. For more information, visit http://www.pemco.com.

About Tully's Coffee
Tully's Coffee Corporation is a fully handcrafted coffee roaster and a leading specialty coffee retailer and wholesaler. Through company-operated and franchised specialty retail stores in Washington, Oregon, California, Idaho, Arizona, Montana and Utah and its global alliance partner in Japan, Tully's premium coffees are available at more than 400 branded retail locations. Tully's wholesale division also distributes handcrafted coffees and related products via office coffee services, food service distributors, and thousands of leading supermarkets in the United States. Tully's corporate headquarters and roasting plant are located at 3100 Airport Way S. in Seattle, Wash. For more information: (800) 96-Tully or http://www.tullys.com.

About Children's Hospital and Regional Medical Center
Consistently ranked as one of the best children's hospitals in the country by U.S. News & World Report, Children's serves as the pediatric referral center for Washington, Alaska, Montana and Idaho. Children's has been delivering superior patient care for 100 years, including advancing new discoveries and treatments in pediatric research, and serving as a primary teaching, clinical and research site for the Department of Pediatrics at the University of Washington School of Medicine.
 

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