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Caribou Coffee® Selects Valtira’s Online Marketing Platform

Other topics: Carbon Neutral Coffee, Coffee Flavor Variety, Custom Coffee Blend

February 1, 2008

Delivers Personalized Content Management for New Website

Minneapolic, MN -- Valtira today announced the selection of its Online Marketing Platform by Caribou Coffee which launched its new website,, earlier this month. The new website incorporates the latest software technology for personalization to enable the company to connect with site visitors by serving relevant content based on location or product preferences.

“Caribou Coffee needed a scalable, flexible software platform on which to build our new website,” said Kathy Hollenhorst, Caribou Coffee’s Sr. Vice President of Marketing. “We selected Valtira as they had the right combination of content management, personalization and campaign tracking we need today and going forward.”

With Valtira, Caribou Coffee can personalize content, imagery or promotions based on business rules or user preferences. This provides the site visitor with more relevant information on coffee types or coffeehouses. Marketing staff members can also easily update the site to keep content fresh for site visitors. The company can now also better track initiatives to better understand customer trends and improve marketing ROI.

Highlights of the new site are interactive coffee recommenders, “Build a Drink” features, virtual store tours, company news, new store openings and an easier-to-navigate site.

“The new Caribou Coffee website is a great example of a site built with the end-customer in mind,” said Valtira’s VP, Sales and Marketing George Hadjiyanis. “We are excited to add them to our list of growing customers leveraging our software platform to meet their web marketing goals."

About Caribou Coffee
Caribou Coffee (CBOU), founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better". We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or via our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award. For more information, visit

About Valtira
Valtira is the provider of The Online Marketing Platform with a full range of capabilities enabling Marketing Departments to create demand and flexibly manage content and campaigns based on real-time metrics.

Delivered as a software-as-a-service offering, Valtira helps companies deliver effective web marketing solutions and react quickly to changing customer needs. Valtira enables marketers to easily manage content, personalize campaigns, incorporate social networking, improve marketing ROI and engage customers across all marketing vehicles.

Founded in 2003 and based in Minneapolis, Minnesota, Valtira serves a broad range of customers including Fortune 500 companies, start-ups, and government agencies. For more information, visit or call 1.877.658.3700.

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