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Country Style Launches Next Generation of Coffee Line with Espresso Based Specialty Drinks

Other Topics: Coffee Maker Touch Sensitive Controls, Coffee Distribution, Coffee Sales Growth, Coffee Delivery Service, China Coffee Market, Fall Coffee Line

Country Style Food Services Inc.
December 3, 2007

Country Style launches into the next generation of coffee offerings by adding espresso based specialty drinks to their line up.

Richmond Hill, ON, Canada -- For more than 40 years Country Style has been serving freshly ground, freshly brewed coffee to millions of commuters and coffee lovers alike. On January 30th the chain announced it has launched authentic espresso based drinks, made from 100% Colombian beans. The line up includes cappuccinos, lattés, mocha lattés, along with a premium Belgian hot chocolate. The move positions Country Style as a competitor in the ever-aggressive Specialty Coffee Segment. Country Style has been testing the specialty drinks for over a year with great acceptance from consumers, who before now, had no alternative but to deal with long waits, high prices and confusing sizes at specialty operators. Now consumers can get the specialty drink they love in two traditional sizes at Country Style, medium (10 oz) and a large (16 oz) without worrying about hurting their pocket book.

"Specialty Beverages continue to gain market share as consumer demand hits an all time high", says Robert Carter, NPD. "Specialty Beverages have experienced steady growth over the last ten years with annual gains of 14%", reports Carter.

"As the industry is changing and consumers are becoming more exposed to Specialty drinks, we wanted to be able to offer the consumer a great tasting European drink with the convenience and speed of service of drive thru. The best part is - it's café quality at Country Style prices", says Patrick W. Gibbons, President, C.E.O. "Our authentic espresso based drinks are a complement to our freshly ground every time coffee line up, so it's a natural extension", says Gibbons.

To differentiate the Specialty product, Country Style introduced a new take out cup designed specifically for this product. The new cup features a sleeker, more modern look as well as a variation in their logo treatment. Of course in order to fully enjoy the beautiful foam that tops these specialty drinks, domed lids are required, this particular cup is adorned with a new, black domed lid.

For more information on Country Style locations participating in the launch, visit their website at www.countrystyle.com.

Country Style Food Services Inc. is the second largest coffee and donut franchisor in Ontario in the Quick Service Restaurant sector. There are over 400 franchised and corporate locations both traditional and non-traditional across Ontario operating under the "Country Style" brand. Country Style Food Services Inc. also operates in the retail "fresh bake" industry through franchised locations operating under the "Buns Master" brand. A proud supporter of the Make-A-Wish(R) Foundation. www.countrystyle.com
 

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