Association of America to Host Coffee Skill-Building
Workshop Event in Minnesota
Other Topics: Green
Specialty Coffee Association,
Coffee Excellence Award,
Environmental Coffee Cups,
Premium Coffee Roasts
Specialty Coffee Association of America (SCAA)
September 10, 2007
Long Beach, CA -- To enhance the skills of coffee
professionals, the Specialty Coffee Association of America
(SCAA) hosts a three-day coffee skill-building workshop
event in St. Paul, Minn. on Sept. 25-27. The event
includes six separate workshops – all taught by
experienced coffee professionals – with expert information
to improve espresso preparation, cupping or taste testing
skills, roasting and brewing fundamentals.
To assist café owners, operators and baristas on the
intricacies of preparing espresso, the building block of
all gourmet coffee beverages, SCAA offers students expert
guidance on preparing this beverage. Attendees are taught
the requisite steps of espresso preparation, from
operating an espresso machine and grinder to pulling a
shot and frothing milk.
SCAA instructors also provide expert instruction on the
nuances of espresso preparation including improving
espresso extraction techniques for improved flavor
profiles, alternative steaming techniques for milk and
proper machine and grinder maintenance.
Students attending the three-day skill-building event may
also refine their coffee palettes by taking part in the
SCAA’s two cupping courses. The classes inform students on
how to taste, recognize and indentify characteristics,
similarities and differences in an array of coffees.
Attendees also receive thorough instruction on palette
calibration while also assisting in developing more acute
coffee sensory skills.
By attending the SCAA’s craft roasting session, students
learn the unique subtleties of the coffee roasting
process. The interactive course allows participants to
roast coffee at varying heat levels to receive a
first-hand perspective on the physical changes occurring
to coffee during the roasting process. Students also
receive a sensory evaluation of the roasting process by
cupping (or taste testing) the roasted coffee samples.
To understand how to properly and consistently brew
quality coffee – the SCAA offers a comprehensive course on
brewing fundamentals. Through hands-on tasting and
preparation, students learn the SCAA’s standards for
brewing coffee, including such nuances as coffee to water
ratio, temperature, contact time and holding times.
The SCAA Three-Day Skill-Building Workshop event is open
to SCAA members as well as the public. The cost for SCAA
members to attend all of the courses is $95. The cost for
non-SCAA members to attend any of the skill-building
courses is $195.
For more information on the Three-Day SCAA Skill-Building
Who: Celebrating its silver anniversary in 2007,
the Specialty Coffee Association of America is the world's
largest coffee trade association. SCAA members are located
in more than 40 countries and represent every segment of
the specialty coffee industry, from coffee growers to
coffee roasters and retailers. The SCAA's mission is to be
the recognized authority on specialty coffee, providing a
common forum for the development and promotion of coffee
excellence and sustainability. The SCAA's dedication to
excellence in coffee is realized through the setting of
quality standards for the industry; conducting research on
coffee, equipment and perfection of craft; and providing
education, training, resources and business services for
members. The SCAA's annual conference is held in a
different U.S. city each year and is the coffee industry's
largest gathering and exhibition.
When: The SCAA Three-Day Skill-Building Workshop
Event occurs on Sept. 25-27, 2007.
Where: The SCAA Three-Day Skill-Building Workshop
Event is being held at Café Imports in St. Paul, Minn.
Editorial Note: The SCAA Three-Day
Skill-Building Workshop Event is open to media. To reserve
a place at the workshop, please contact Rick Havacko at
firstname.lastname@example.org or +1 (562) 624-4100.