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Counter Culture Coffee Partner Finca Esperanza Verde Wins Prestigious Nicaragua Cup of Excellence Award

Other Topics: Premium Coffee Roasts, Green Coffee Certification, Specialty Coffee Association, Environmental Coffee Cups

Counter Culture Coffee
May 1, 2007

Durham, NC -- Counter Culture Coffee announced that San Ramon, Nicaragua-based Finca Esperanza Verde (Green Hope Farm) – the roaster’s long-time partner in the joint San Ramon Project in coffee quality development, ecological education, and sustainable agriculture – has been honored among the top-10 overall winners in the prestigious 2007 Nicaragua Cup of Excellence competition.

“We are so proud of our partners at Finca Esperanza Verde and the success they have achieved,” said Counter Culture Co-Owner and Director of Coffee Peter Giuliano. “They have worked tremendously hard to improve the quality of their coffee production, and as this award demonstrates, their efforts have led to one of the best coffees produced in Latin America this year. In addition, there is every reason to believe that their coffee will get even better in the years to come.”

Since its founding in 1998, Finca Esperanza Verde has partnered with Counter Culture to improve its methods of crop cultivation, organic processing, and farm management. Since 2001, in addition to buying and roasting each of the farm’s annual harvests, Counter Culture has coordinated annual trips to the farm’s ecolodge in San Ramon, where groups of Counter Culture customers and staff members can gain first-hand knowledge of the farm’s quality-driven and ecologically friendly coffee production.

“Our partnership with Counter Culture has inspired us to make Finca Esperanza Verde not only a model for organic, sustainable agriculture, but also a quality-focused producer of one of the world’s finest coffees,” said Lonna Harkrader, president of Sister Communities of San Ramón, Nicaragua, a Durham-based nonprofit that owns and operates Finca Esperanza Verde. “The Cup of Excellence award has brought joy to everyone who works on the farm, and it’s an encouraging affirmation that all of our hard work has truly paid off.”

This year, the Nicaragua Cup of Excellence program received coffee samples from more than 370 farms. The winning lots, which were chosen by a select jury of national and international coffee experts, will be sold to the highest bidders during an internet auction in June.

Founded in 1995, Durham, NC-based Counter Culture Coffee pursues coffee perfection with a consuming passion. The company partners directly with producers at origin to import and roast premium coffees for high-end restaurants, gourmet stores, coffee shops, groceries, and consumers with discerning tastes. In 2006, Counter Culture Coffee was named one of the top three boutique roasters in the United States by Food & Wine magazine, and was named ROAST magazine’s Roaster of the Year in 2004. For more information or to order coffee, visit

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