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Unique and superior coffee in the GCC

Other Topics: Ethiopian Coffee, Coffee Stocks

Maxwell House
March 19, 2007

United Arab Emirates -- Maxwell House, one of the world's leading coffee brands and part of Kraft Foods- the second largest food and beverage manufacturers in the world- developed its new superior tasting coffee variant that was exclusively created for consumers in the GCC region.

Maxwell House Selection instant coffee is a unique coffee blend that selects only the best Arabica beans and roasts them to perfection to give consumers superior tasting coffee.

Manuel Cretin, Marketing Manager, Coffee, at Kraft Foods Middle East & Africa FZE, said,' We are proud to introduce this unique new blend of coffee in the GCC, which was especially developed to suit the taste preference of consumers in the region. We hope it will be enjoyed by all coffee lovers.'

Maxwell House uses Arabica beans, the richest-tasting beans that can take up to five years to grow on trees, hand picked from Brazil and Columbia through a very careful selection process. The beans are then roasted to the heart to unlock their distinct full body flavor and aroma. The superior taste derived from the world's best beans is delivered to coffee lovers in the form of large, uniquely shaped granules which capture the full flavor and aroma. Manuel Cretin added, 'At Maxwell House, we're dedicated to making coffee that consumers will thoroughly enjoy. Every coffee is made from carefully selected beans that are custom roasted to their optimal roasting point, then blended for the best flavor to ensure that every cup will always be "Good to the Last Drop."

Maxwell House Selection is available in stores across the Gulf region. It comes in 100 gram and 200 gram jars.

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