superior coffee in the GCC
March 19, 2007
United Arab Emirates -- Maxwell House, one of the world's
leading coffee brands and part of Kraft Foods- the second
largest food and beverage manufacturers in the world-
developed its new superior tasting coffee variant that was
exclusively created for consumers in the GCC region.
House Selection instant coffee is a unique coffee blend
that selects only the best Arabica beans and roasts them
to perfection to give consumers superior tasting coffee.
Manuel Cretin, Marketing Manager, Coffee, at Kraft Foods
Middle East & Africa FZE, said,' We are proud to introduce
this unique new blend of coffee in the GCC, which was
especially developed to suit the taste preference of
consumers in the region. We hope it will be enjoyed by all
Maxwell House uses Arabica beans, the richest-tasting
beans that can take up to five years to grow on trees,
hand picked from Brazil and Columbia through a very
careful selection process. The beans are then roasted to
the heart to unlock their distinct full body flavor and
aroma. The superior taste derived from the world's best
beans is delivered to coffee lovers in the form of large,
uniquely shaped granules which capture the full flavor and
aroma. Manuel Cretin added, 'At Maxwell House, we're
dedicated to making coffee that consumers will thoroughly
enjoy. Every coffee is made from carefully selected beans
that are custom roasted to their optimal roasting point,
then blended for the best flavor to ensure that every cup
will always be "Good to the Last Drop."
Maxwell House Selection is available in stores across the
Gulf region. It comes in 100 gram and 200 gram jars.